I'On BizNet

    “The mission of I’On BizNet is to bring economic opportunity closer to the social and family lives of I’On residents and to enhance the   commerce and community life of I’On.”

Information

for Advertisers

15 March 2008

Published Thursdays by I’On BizNet, Inc., Pickup from participating Businesses on I’On

Circulation and Distribution

What’s Going I’On is I’On Biznet’s weekly, one page (front and back) summary of community events published each Thursday. It is distributed as a printed publication and electronically. Combined distribution varies between 300 and 900 copies per week, total. Five advertising spaces are available.

The paper publication is available for rack pickup at participating businesses on I’On Square and in BI-LO Plaza. It is also actively distributed at major community events including the Markets on the Square, community celebrations and the Holiday Festival. It is home delivered to all or parts of I’On prior to some major Biznet sponsored events. Sissa Green and other realtors active in I’On distribute copies to potential home buyers.

The electronic edition, is prepared in color PDF format, is emailed to a 100 subscriber list each Thursday. It is also available for download from both the I’On Biznet and I’On Community Websites. Over 100 copies are downloaded each week. Copies of the electronic edition are also forwarded and copied by third parties, such as the East Cooper Montessori Charter School, which sends electronic copies to families whose children are enrolled at the school when a school event is listed.

Advertising Opportunities

A 3.25 by 3.25 advertising space is available on the front page of What’s Going I’On for $35 per week. This space occupies the same side as the event listings and remains visible when the publication is displayed on a refrigerator or Bulletin Board. Quarter page spaces on the back (5 x 4 inches) are $15 per week.

Square, BI-LO Plaza or www.ionbiznet.com

Back side ads are 5 inches tall and 3.75 inches wide. Advertisers must purchase their space for an entire month, 4 to 5 weeks. A drawing for interested I’On BizNet Members is held at Biznet Meetings most months to select advertisers for the following month. On some occasions (including November), two successive months will be drawn at a single meeting. Advertisers will be billed by I’On Biznet and can pay by check or credit card on our website. Net revenue from this project is applied to general BizNet expenses and the BizNet community activity fund.

Deadlines and Ad Formats

Advertising for the publication can be submitted in the following formats: Microsoft Word, Microsoft Publisher, PNG (Portable Network Graphics); GIF and JPG. We will also prepare your ad if you provide copy and a graphic. Those wanting more elaborate or complex ads can contact Carol Williams, of Southern Moon Frame Shop, who prepares ads for a modest fee. Material should be submitted in electronic form to wjhamilton@wjhamilton.com. The deadline for the next month’s ads is the 25st. of the previous month. Advertisers will be emailed a PDF proof of the page on which their ad appears.

Impact and Community Presence

What’s Going I’On has been published occasionally since October of 1993, and weekly since June of 1994. Total yearly circulation, electronic and paper is believed to exceed twenty-thousand copies. It reaches more people with more information about events in I’On than any other printed information source.